LYFE
New to the financial world, Lyfe is an app that provides users with micro-loans without considering credit scores. Specifically targeted towards younger Millennials and Gen Z, who possess less capital but a greater desire to explore experiences while enjoying more freedom than they ever have or will, Lyfe needed a well-defined brand and campaign for their launch party at SXSW and subsequent activations. This is what we arrived at.
Launch Video
Experiential
:30 Spots
Social Activations
