ILlinois primary health care association
How do you inspire a community hesitant about the vaccine to trust the science? By reminding them of all the positive impacts science has had on their livelihoods.
Award Submission
Billboards
Strategically placing billboards on the way to the Illinois State Fair helped generate intrigue.
LITERATURE
While easing the tension with a joke is a good start, there’s got to be more than a punchline. To encourage rural communities to get vaccinated against the COVID-19 virus, they needed facts and details.
Radio
iHeart Radio spots were able to reach 3 million listeners, drawing visitors to tellmetherest.com.
The Exhibit
CAMPAIGN RESULT:
