HOSE MONSTER
Hose Monster is a company pushing the fire protection industry from the ground up—literally—by creating the safest, most efficient, and most accurate flow testing equipment on the market. Flow testing is the only way to check the adequacy of your fire system’s water supply, and historically has been a very cumbersome task before Hose Monster. But like many challenger brands, there was a general lack of awareness. They also encountered a target audience unmotivated to change. Revenue was not where it needed to be; not only for new product development, but to sustain the company. They needed a game plan, and quickly.
Branding
Everything starts with your brand. At first glance, Hose Monster had character just in its name; when combined with a cool and confident leadership team, along their industry-leading flow testing equipment, it formed an authentic brand that was—pardon the pun—ready to be unleashed.
Long-Term Brand Marketing
We wanted Hose Monster to be top of mind for 3rd-party testers when the time came for them to upgrade their flow testing equipment, and doing so meant placing ads in publications we knew they would be reading as well as creating a consistent and branded social presence with engaging content. As a result, Hose Monster saw a 220% increase in impressions, a 132% increase in social media interactions, 233% increase in clicks, and a 400% increase in shared material.
The Smart Monster line of products is the industry’s first step into the Digital Age.
Short-Term Sales Activation
Creating content that resonates with your target audience can be a frustrating endeavor. The fact of the matter is that most people do not read the majority of their emails, let alone engage with them. B2B and B2C marketing emails generally have open rates of 15% and 20%, respectively. Even fewer recipients engage with the email; the average click-through rate is 2.5%, with 5% being considered very good. Hose Monster achieved a click-through rate of 12%, easily surpassing industry standards.
Website
Our collateral was increasing website traffic by 615% year over year, but we still needed to convert those visits into sales. Remaining true to the brand voice and design elements, we collaborated closely with the UX and web development teams to craft a site that was easy to navigate and prioritized the content necessary to drive sales. As a result, sales through the website increased by 41%.
Results
2,831% Return of Ad Spend
146% New Contacts Year Over Year
209% ROI in Year 1 Alone
